Development Update on Belmont, Jonquil

Belmont DSC_0710Dirt is being moved and concrete block is going up at the Jonquil Shopping Center site. Jonquil, a mixed-use development, will home to the newest Publix store in Cobb when it opens in the spring of 2017.

The project, heavily anticipated by the Smyrna community for years, will see Publix occupy a 45,600-square-foot space.

Located on the northwest corner of Atlanta Road and Spring Road, is at a high-traffic intersection that sees nearly 46,000 vehicles per day. While the nearest Publix is three miles away, the new Jonquil store is well-positioned to support the new residential communities springing up along the Atlanta Road corridor, including luxury apartment communities Alta Belmont and the tentatively named Alta Jonquil under development by Wood Partners. The Publix at Jonquil will have a pharmacy and will bring 100 new jobs to the community.

“We have worked with Publix for years and are thrilled to finally bring a Publix store to this part of Smyrna,” said John Brozovic, Regional Leasing Director at Halpern Enterprises. “Publix is a high-quality brand, and tenants appreciate the customer base they attract. This Publix will certainly benefit the 35,000 households surrounding Jonquil.”

The 60,000-square-foot Jonquil shopping center, developed by Halpern Enterprises and currently under construction, also has Atlanta-based chain Willy’s Mexicana Grill as a committed tenant in addition to Publix. Numerous other leases are currently under negotiation with national and local retail and restaurant brands.

“Our customers are anxiously awaiting the opening of this new store,” said Brenda Reid, Media and Community Relations Manager for Publix Super Markets. “We look forward to opening our third store in Smyrna and providing the Publix shopping experience at this new location.”

Jonquil is Halpern’s fifth Publix anchor, joining a store currently under construction at Dawson Crossroads in Dawsonville, Ga., and stores at Cheshire Square in Atlanta, Ga., The Village at New Georgia in Dallas, Ga., and The Shoppes at Royale, recently sold by Halpern, in St. Petersburg, Fla.

Halpern also gave an update on the Belmont development which is 95 percent leased

Belmont, the 48-acre mixed-use development at the intersection of Windy Hill Road and Atlanta Road in Smyrna, Georgia, is nearing completion.

The Shops at Belmont has only 1 shop space remaining (1400 SF), and Halpern is seeking a soft-goods retailer to complete the modern mix of retailers and restaurants.

Here’s who’s coming to the Shops:

  • Creatwood Tavern, a new concept from the team behind Whitehall Tavern
  • Ms. Heel, a modern shoe boutique
  • Cielo, a Mexican restaurant concept
  • Greek Village Taverna, a Mediterranean restaurant concept
  • Torta di Napoli, featuring neapolitan pizzas baked in authentic wood-fired ovens
  • Dry Cleaner (to be named)
  • Parisian Nail Salon
  • N-Style, a high-end barbershop
  • Hearing Solutions, an audiology center

For leasing information, contact John Brozovic at (770) 508-3314 or

The 30,000 SF, Class “A” Belmont Physician Center is now pre-leasing.

Halpern is planning to bring a medical office building to Belmont — the Belmont Physician Center. The 2-story, Class “A” building will be 30,000 SF and is currently pre-leasing.

In addition to the convenient location at Belmont, highlights include:

  • Outstanding demographics
  • Great visibility from street
  • Traffic counts of 18,040 and 29,530 ADT at the intersection
  • Signalized entrance at Windy Hill Road

For leasing information, contact Mike Tallant at (404) 791-9994 or

The Alta Belmont Luxury Apartments are developed by Wood Partners. It is a 274-unit luxury apartment community. Alta Belmont boasts modern finishes, extra space, and lavish amenities – all just a few steps from the shopping, dining, and entertainment from The Shops at Belmont. The studio, one, two, and three bedroom apartment homes are about 90 percent leased.

For more details and leasing information, visit the Alta Belmont website.

In the Village of Belmont construction of 156 single-family homes is in full swing by developer David Weekley Homes. Part of Belmont, home buyers may choose from several thoughtfully-designed floor plans with stunning architectural elements and enjoy a low-maintenance lifestyle in the Belmont community.

From the June 2016 issue of The Bright Side, Cobb County Georgia’s Newspaper covering Smyrna, Vinings, Mableton, Powder Springs and Austell, GA.